CEO of Direct Digital
A born Intrapreneur with a passion for both business and life experience, our Group CEO Adrian sites a rich blend of being an astute businessman, active charity ambassador and dedicated father as key ingredient in running a successful company.
Adrian is an experienced traveller, creating new business almost everywhere he goes. With offices in the UK, Ireland, Canada & the US, he is an expert at developing commercial relationships. Adrian set up and managed the company’s Australian Network for more than 10 years which thanks to his entrepreneurial style was sold in 2016 for a record breaking sum.
With a love of being in the great outdoors, Adrian actively seeks adventure… He’s an experienced sky diver, snowboarder, mountain climber – heading to Everest Base Camp next year and Machu Picchu, Peru shortly after, our CEO’s limits literally know no bounds. A staunch believer in the idea of ‘Health is Wealth,’ he enjoys a fast-paced game of squash, is an avid boxer and a determined marathon runner too. Adrian embodies the ‘healthy body, healthy mind’ mantra, aiding him in his incredible successes.
Adoring father of two children, who he names as his “biggest motivation in life”, Adrian hopes to inspire in them his confidence, drive and determination, and is dedicated to giving them rich experiences as well as a prestige education. Fuelled by the encouragement to go out and become whatever they want to be, Adrian dedicates his achievements to them. Adrian is key in raising money for several charities and is currently mentoring disadvantaged youngsters by showing them what can be achieved in life with some hard work, dedication and ambition.
Adrian describes his life as exciting and always interesting, enabling his ‘epiphanies’ to form regularly. He admits his best asset at the company is his ever-reliant senior management team and enjoys rewarding them with events, activities and retreats enabling continued successes. A huge advocate of maintaining a relaxed rewarding and productive culture within the company, Adrian understands the importance of united team members.
A business mogul in every sense of the term, Adrian continually manages to grow several businesses worldwide, simultaneously. He likes to ensure his many teams are happy, his clients are impressed, and the business continues to dominate markets. Aiming to be the number one leader in digital marketing innovation throughout the northern hemisphere, Adrian Reed CEO is the leading force behind Direct Digital’s big business.