WHY CHOOSE DIRECT DIGITAL?
Direct Digital is the leading provider of digital healthcare educational systems specifically designed to enable major hospitals and medical establishments to engage directly with patients, build awareness of internal services, profile patients waiting times, increase patient’s knowledge of current health issues and also promote general health and wellbeing.
As a cornerstone of the community, our technology also serves as a major platform that enables healthcare related companies and quality local businesses an easy and effective way to communicate and showcase their products or services directly to ‘ready to spend’ customers from the local communities.
Captive Audience
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Extended Dwell Time: Patients often spend significant amounts of time in waiting rooms, providing brands with a real opportunity to capture their attention.
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Undistracted Viewership: With fewer distractions compared to other environments as people are asked to switch their phones off, advertisements are more likely to be noticed and engaged with.
Trust and Credibility
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Trusted Environment: At doctors' surgeries, trust is paramount. Advertisements in these settings can benefit from the credibility and reassurance associated with healthcare providers.
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Positive Brand Association: Being seen in a trusted NHS healthcare setting can enhance the perception of a brand as caring and responsible – they enjoy perceived endorsement!
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Brand Support: Your campaign will also reach healthcare professionals who can become advocates and recommend your product to patients as it is front of mind (often on a sub conscious level)
Recent campaigns
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Interactive patient information
Some clinics use interactive displays and digital screens these days to engage patients actively, providing more memorable and impactful experiences.
High Engagement
Patients are often in a mindset to receive and absorb information about their health so we partner with the NHS, making them more receptive to educational and informative advertisements.
UK sites and coverage
Direct Digital is a communication platform with 340 sites in the UK with 1.2 million footfall per month, and a captive audience.
Campaigns run from 4 weeks to 12 months throughout the year. Ads are 20 to 30 seconds played every 10 minutes.
You can focus on certain geographic locations or spread your campaign nationwide for maximum impact.
Targeted Demographics
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Specific Audience Segments: Brands can target specific demographics based on the type of patient or clinic (e.g., paediatricians for child-related products, dermatologists for skincare).
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Regular User Groups: Reach Mums with young children, the elderly aged 60 to 80 yrs and those visiting regularly for check-ups due to long-term medical conditions (diabetes, heart disease, blood pressure, etc)
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Health-Conscious Consumers: Patients visiting a doctor's surgery are generally more health-conscious, making it a prime spot for health, wellness and pharmaceutical products.
ADVANTAGES OF HEALTHCARE MARKETING
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Low Competition -
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Less Advertising Clutter: Compared to traditional media channels like TV, outdoor, the internet or social media, doctors' surgeries typically have fewer competing advertisements, allowing for clearer brand messaging.
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Good Company: Your brand will be seen alongside the NHS, leading health related charities, health organisations and well respected pharma companies.
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Localised Marketing -
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Community Connection: Regional businesses can use this opportunity to connect with their local community, run bespoke copy and build a loyal customer base.
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Tailored Messaging: Advertisements can be customised to address the specific needs and concerns of the local population such as using different languages to reach ethnic groups
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National Coverage: Most of our advertisers run nationally across the UK utilising our growing network of high definition screens
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Improved Recall and Action -
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Higher Recall Rates: The unique environment and extended exposure time can lead to higher recall rates of the advertisements as proven by independent brand recall studies.
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Prompt Action: Patients may be more likely to discuss advertised products or services with their doctors during their visit, leading to immediate consideration and action.
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Increase Sales: Around half of the patients go straight to a nearby pharmacy with their prescription or a product recommendation where sales can be measured using Epos data.
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Diverse Advertising Formats -
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Digital Options: Opportunities now include digital screens running full video, catering for various advertising strategies and budgets.
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Sponsorship Opportunities: Brands can sponsor educational campaigns and provide branded content on relevant subjects offering the patient help and advice which adds value to our service.
ADVERTISING CLIENTS
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Advertising in doctors' surgeries offers brands a unique opportunity to engage with a targeted, health-conscious audience in a trusted and captive environment. The extended dwell time, high engagement levels and potential for immediate action make it a valuable marketing channel for relevant products and services.
