Group Data Analyst and
With his genius level understanding of CRM and digital signage, with over 17 years with the company, Mark Underwood is a fundamental part of our success. Mark leads the mission of optimizing and maintaining all of Direct Digital’s digital signage systems and CRM across Canada, USA and the UK. He is a commanding force indeed and tremendously good at his job. The support and innovation that Mark brings is essential in our industry leading systems and solutions, helping to establish and continue Direct Digital’s distinction and renown throughout international markets.
Mark is a resourceful professional who continually develops new and pioneering software systems for Direct Digital to ensure we continue to provide progressive digital solutions for our customers. He has an impressive and significant record of providing other renowned companies like BAE Systems, Findel PLC, Provident, ALCOA, and TNT among others, with advanced software development.
During his long stance at Direct Digital, Mark has travelled around the world developing, maintaining and improving our existing software programs. He continues to be an enthusiastic and able professional gifted with a seemingly endless supply of technical inspiration. Mark holds an honors degree in Marketing Engineering, 20 years industry experience and a working knowledge of international market trends informing and enabling all of our company’s capabilities. Mark is a critical feature in our continued innovation and success.
Mark rewards his achievements professionally with a healthy appetite for music and entertainment playing both piano and guitar personally. He enjoys drinking and socializing with friends and family and exercising his indulgence for karaoke when opportunity strikes. He aims to one-day own properties in both Australia and New Zealand. With his history of incredible success, Mark has a keen vision to for the future of the company as we progress into the next phase of the digital age and will undoubtedly remain a key contributor to Direct Digital’s continued success.